About
I help small businesses achieve excellence in the digital space. I design and optimise websites that look great and get found in search, then keep them performing with sensible ongoing maintenance. My focus is on practical results, clear communication and flexible delivery, so you get a website that works for your brand and your customers without costing a fortune.
My journey
I built my skills in ecommerce and digital marketing over several years, working across multi million pound B2C and B2B operations where I ran website projects, launches and optimisation programmes. I have also worked in-house on web optimisation and gained valuable experience in marketing for international markets. Alongside that I worked as a copywriter for a fast paced retail business, which taught me how to write for different audiences and to craft copy that converts.
Those varied roles gave me a wide understanding of what makes digital projects succeed, from user experience and technical SEO to persuasive content and conversion rate optimisation. I started WJO.Digital because I kept seeing small businesses struggle with websites that either looked nice but did not perform, or performed but did not represent their brand. I wanted to make both possible, delivered simply and reliably.

My approach
I work in a flexible, transparent and adaptable way. That means:
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I start with your goals, not a template. We define what success looks like for your business.
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I use data and best practice to optimise pages so they attract the right visitors and convert them into customers.
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I keep communication simple and clear. You will always know what I am working on, why it matters and what the next steps are.
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I offer flexible support, from one off projects and landing page builds to hourly maintenance and monthly retainers.
I do not believe beautiful websites should cost a fortune. I focus on delivering measurable results, while being mindful of budgets that matter to small businesses.
Why work with me
Working with me gives you a single point of contact with real hands on experience across web design, SEO, content and optimisation. You get:
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A results oriented approach that prioritises traffic, conversions and return on investment.
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Practical recommendations you can implement quickly, or I can implement for you.
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Ongoing support to keep your site secure, fast and search friendly.
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Flexible options for different budgets, from hourly fixes to longer term retainers.
Looking ahead
My aim for WJO.Digital is to be a trusted partner to growing businesses. Over the next few years I plan to scale carefully, building a small team so I can deliver consistent, high quality work to multiple clients. I love seeing businesses grow, and I want to build long term relationships where I can be part of that journey.
A little bit about how I work
I work remotely by default and I am happy to meet clients in person when required. I often work asynchronously to fit around client schedules and to allow for efficient, uninterrupted focus on projects. I will always set expectations for response times and working hours at the start of any project.
A little bit about how I work
I work remotely by default and I am happy to meet clients in person when required. I often work asynchronously to fit around client schedules and to allow for efficient, uninterrupted focus on projects. I will always set expectations for response times and working hours at the start of any project.
