Conversion Rate Optimisation
Getting visitors to your website is only half the job, the real challenge is turning them into paying customers or leads. Conversion rate optimisation (CRO) makes this possible by using data-driven insights to refine your site and guide people toward the actions that matter most, whether that’s buying a product, signing up for a newsletter, or sending an enquiry. Even small changes, like improving forms, calls to action or the checkout process, can make a big difference and ensure every interaction works toward your business goals.
My Process
User Journey Analysis
Understanding how visitors interact with your website is the first step to optimising it. I map out the full journey from entry to conversion, looking closely at where users lose interest or abandon the process. This helps highlight problem areas and create a clearer path for your customers.
Pricing
Every website is unique, which means conversion rate optimisation services need to be tailored to your business goals. Some websites may only need a one-off CRO audit with clear recommendations, while others benefit from ongoing testing and optimisation across multiple pages and sales funnels. I price each project based on the scale of work and time involved, offering both fixed projects and monthly retainer options. This flexible approach means you can choose the level of support that works best for you, whether you want a detailed conversion rate optimisation review or continuous improvements from a dedicated CRO specialist.
Get In touch
A Note From Me
I’ve spent the last several years working in e-commerce and digital marketing, moving from an E-commerce Coordinator to E-commerce Manager where I led a team of three. During that time, I built experience in web design, SEO, CRO, copywriting, and website management, from small optimisations to complete redesigns and international launches. I’ve also worked in copywriting for fashion retail and now in marketing for the luxury interiors sector. With WJO.Digital, I’m bringing that experience together to create websites that are not only visually appealing but also built to deliver results.