Search Engine Optimisation

SEO is a long-term investment, not a quick fix. Most businesses start to see positive changes within 3–6 months, such as improved rankings and more consistent traffic. The exact timeline depends on factors like competition, your current website health, and how much content we optimise or create. The important thing is that the results compound over time, the longer you invest in SEO, the stronger and more sustainable your growth becomes.

Content plays a huge role in SEO because it’s how search engines understand what your website is about. That doesn’t mean you always need to write lots of new content, often, existing pages can be refined, expanded, and restructured to perform better. When fresh content is needed, I can either provide guidance or create it for you, ensuring it targets the right keywords and engages your audience effectively.

Definitely. SEO is one of the most cost-effective ways for small businesses to compete online. Whether you’re trying to reach local customers or grow nationally, a well-planned SEO strategy can make your business more visible to the people actively searching for your products or services. It’s about levelling the playing field so your site stands out against bigger competitors.

No ethical SEO provider can guarantee the number one spot, search engines are constantly changing, and results depend on many external factors. What I can guarantee is a clear, data-driven approach that follows best practices and gives your website the best chance of achieving strong, sustainable rankings. My focus is on building long-term visibility and driving traffic that actually converts, not chasing empty promises.

Yes, and this is often overlooked. SEO isn’t just about driving more traffic, it’s about bringing the right visitors to your site. By targeting relevant keywords, improving site speed, and refining your content, we make it easier for potential customers to find you and take action. That means better quality leads and more conversions, not just higher traffic numbers.

In most cases, yes. Search engines are constantly updating their algorithms, and competitors are always working to improve their own rankings. Without ongoing SEO, even a well-optimised site can start to slip over time. Regular monitoring, content updates, and technical improvements keep your website performing at its best and ensure you stay ahead of competitors. Ongoing SEO also means adapting to new opportunities,whether that’s targeting fresh keywords, creating new content, or keeping up with industry changes.